KNOWLEDGE BASE
Resources
Practical lessons on Salesforce, marketing technology, data architecture, automation and digital transformation.
Salesforce Marketing Cloud↗MarTech↗Data↗Automation↗
Private Domains vs. Marketing Cloud Next Authenticated Domains
A practical guide to the differences, architecture, authentication and use cases.
Designing a Modern Marketing Technology Operating Model
How platform ownership, governance, data and campaign operations fit together.
Customer Data Architecture: From Source to Activation
A framework for thinking about ingestion, identity, modeling and activation.
What Good Marketing Automation Looks Like
The principles I use to make automation reliable, observable and maintainable.